Earlier this year; I was invited by the convener of #signals , a radio program targeted majorly at SMEs on #lagostalks913fm
It was quite an interesting and insightful session as business owners especially, called in to share some of their fears and frustrations as well as inquired into the best routes to achieve sales target this year.
In addition to all we know about achieving sales/business targets in “Sales 101” 😀 (I won’t bore you with all that); I highlighted the below keys to achieving set sales targets.
- Unlock and Sell value (Focus on customer needs): Most of your customers are not going to indulge in sentimental buying this year; for obvious reasons- inflation, currency depreciation, reduced purchasing power, and other economic factors.
- Consistency: Ensure you always show up, coninuous availability of your products/services, brand consistency, maintaining & upgrading quality standards, etc.
- More intentional: Be more deliberate about excellent service delivery and maintaining healthy relationships with your customers (listen to them, get their frequent feedback and effect changes where necessary)
By doing these; you gain the trust of your customers, get repeat purchases, referrals (word of mouth marketing- ofcourse you know it’s at no cost to you!), an opportunity to upsell & cross sell, goodwill, amonst others- which in turn translates to increased sales!
Do your part and see God do the rest.
PS: These are just a few points from the inexhaustible list.
What other measures can one take to achieve sales target?
#business #sales #marketing #businessdevelopment
